AI Case Study: The Prospector
4.5 Hours Saved
Per enriched lead, with 10+ company data fields auto-populated
10× More Coverage
By automating manual research and data entry tasks
Sift through mountains of data.
Find CRM gold in seconds.
At a Glance
SoftSnow’s Prospector workflow automates CRM enrichment, turning raw leads into fully-researched, insight-rich profiles in minutes instead of hours.
Workflow Details
- Enrich leads with deep insights about everything
- from their pain points to their competition
- Harvest data from more than a dozen online sources
- Equip sales teams with talking points in minutes
- Scales high quality research without increasing headcount
The Challenge
Manual CRM enrichment was slow, tedious and inconsistent. Each new lead required hours of fragmented research across multiple platforms, with relentless copy-pasting across tabs and windows.
The Solution
SoftSnow built an AI-powered workflow that automatically pulls, organizes and integrates high-quality data directly into our CRM, transforming lead enrichment from a 4.5 hour manual slog into a fully-automated, 5 minute process.
Organizational Impact
- Individual: Less mindless scrolling and copy-pasting, more strategic thinking and selling.
- Department: Consistent high-quality data across every account. Faster outreach, smarter conversations.
- Company: More pipeline, more revenue, less wasted headcount. AI-powered research means every rep can handle more leads faster, without sacrificing quality.