We are thrilled to kick off 2026 with a major milestone for our clients and our team.
Today, SoftSnow officially announced that we have achieved Zapier Silver Solution Partner status. This is a recognition of our expertise in designing automation strategies that solve real business problems for our clients.
This partnership under Zapier's reimagined Solution Partner Program allows us to combine our signature AI Strategic Transformation methodology with the power of Zapier’s platform, connecting over 8,000 applications with enterprise-grade security.
Read the Official Press Release Here
Why This Matters: Addressing the "Automation Trap"
Many organizations we speak with are struggling with what Zapier identifies as "the automation trap": a state where slow operations, IT backlogs, and bloated tech stacks create more problems than solutions.
We are using this partnership to directly address these challenges. By leveraging our AI Opportunity Matrix™, we map automation opportunities to your specific business goals before we touch the technology. This ensures that when we do implement Zapier’s low-code automation, it is solving a specific operational bottleneck.
"This partnership perfectly aligns with our core belief that the best technology solutions are the ones that actually work for the people using them," says Reid Valfer, Founder & Co-CEO at SoftSnow.
What This Means for Our Clients
As a Silver Partner, SoftSnow can now deliver even more comprehensive solutions across key business functions, including lead management, sales pipeline optimization, campaign management, and customer support.
This unlocks four key benefits for organizations working with us:
- Strategic Automation Design: Thoughtful integration of 8,000+ applications, designed around your existing workflows and team needs.
- Expert Implementation: Certified guidance that combines technical capability with organizational change management.
- Scalable Solutions: Access to enterprise-grade security, governance, and administrative controls.
- Ongoing Evolution: Continuous support and optimization as your business grows.
Looking Ahead
Our clients don't need more tools; they need better integration of the tools they already use. As Reid Valfer noted, "This partnership allows us to deliver immediate operational improvements while building the foundation for long-term AI transformation."
We are excited to bring these enhanced capabilities to our current and future projects.
Read the Full Press Release for More Details
About Zapier
Zapier is the leader in no-code automation, empowering anyone to create the business processes they need without depending on developers or IT. More than 2.2 million businesses rely on Zapier to automate their work across 8,000+ app integrations, so they can focus on what matters most—growing their business.
